Ohne Plan keine Wirkung: Warum Kommunikation Strategie braucht

September 20, 2025 admin 0

#kubio .style-GwRS7FoBAL-inner{text-align:center;}#kubio .style-GwRS7FoBAL-container{height:auto;min-height:unset;}#kubio .style-I3ANlyNym-outer a.style-I3ANlyNym-link{text-align:center;background-color:rgba(var(–kubio-color-1),1);font-family:Open Sans,Helvetica, Arial, Sans-Serif, serif;font-weight:600;font-size:12px;line-height:1;letter-spacing:1px;text-decoration:none;text-transform:uppercase;color:#fff;border-top-color:rgba(var(–kubio-color-1),1);border-top-width:2px;border-top-style:solid;border-right-color:rgba(var(–kubio-color-1),1);border-right-width:2px;border-right-style:solid;border-bottom-color:rgba(var(–kubio-color-1),1);border-bottom-width:2px;border-bottom-style:solid;border-left-color:rgba(var(–kubio-color-1),1);border-left-width:2px;border-left-style:solid;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;padding-top:12px;padding-bottom:12px;padding-left:24px;padding-right:24px;justify-content:center;}#kubio .style-I3ANlyNym-outer a.style-I3ANlyNym-link:hover{background-color:rgba(var(–kubio-color-1-variant-4),1);border-top-color:rgba(var(–kubio-color-1-variant-4),1);border-right-color:rgba(var(–kubio-color-1-variant-4),1);border-bottom-color:rgba(var(–kubio-color-1-variant-4),1);border-left-color:rgba(var(–kubio-color-1-variant-4),1);}#kubio a.style-I3ANlyNym-link .style-I3ANlyNym-icon{width:12px;height:12px;min-width:12px;min-height:12px;margin-left:10px;margin-right:0px;}#kubio .style-local-1-container{width:85.46%;flex:0 0 auto;-ms-flex:0 0 auto;}.h-y-container > *:not(:last-child),.h-x-container-inner > *{margin-bottom:20px;}.h-x-container-inner,.h-column__content > .h-x-container > *:last-child,.h-y-container > .kubio-block-inserter{margin-bottom:-20px;}.h-x-container-inner{margin-left:-10px;margin-right:-10px;}.h-x-container-inner > *{padding-left:10px;padding-right:10px;}[data-kubio] …

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Redaktions- und Social-Media-Planung

September 14, 2025 admin 1 comment

#kubio .style-GwRS7FoBAL-inner{text-align:center;}#kubio .style-GwRS7FoBAL-container{height:auto;min-height:unset;}#kubio .style-I3ANlyNym-outer a.style-I3ANlyNym-link{text-align:center;background-color:rgba(var(–kubio-color-1),1);font-family:Open Sans,Helvetica, Arial, Sans-Serif, serif;font-weight:600;font-size:12px;line-height:1;letter-spacing:1px;text-decoration:none;text-transform:uppercase;color:#fff;border-top-color:rgba(var(–kubio-color-1),1);border-top-width:2px;border-top-style:solid;border-right-color:rgba(var(–kubio-color-1),1);border-right-width:2px;border-right-style:solid;border-bottom-color:rgba(var(–kubio-color-1),1);border-bottom-width:2px;border-bottom-style:solid;border-left-color:rgba(var(–kubio-color-1),1);border-left-width:2px;border-left-style:solid;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;padding-top:12px;padding-bottom:12px;padding-left:24px;padding-right:24px;justify-content:center;}#kubio .style-I3ANlyNym-outer a.style-I3ANlyNym-link:hover{background-color:rgba(var(–kubio-color-1-variant-4),1);border-top-color:rgba(var(–kubio-color-1-variant-4),1);border-right-color:rgba(var(–kubio-color-1-variant-4),1);border-bottom-color:rgba(var(–kubio-color-1-variant-4),1);border-left-color:rgba(var(–kubio-color-1-variant-4),1);}#kubio a.style-I3ANlyNym-link .style-I3ANlyNym-icon{width:12px;height:12px;min-width:12px;min-height:12px;margin-left:10px;margin-right:0px;}#kubio .style-local-1-container{width:85.46%;flex:0 0 auto;-ms-flex:0 0 auto;}.h-y-container > *:not(:last-child),.h-x-container-inner > *{margin-bottom:20px;}.h-x-container-inner,.h-column__content > .h-x-container > *:last-child,.h-y-container > .kubio-block-inserter{margin-bottom:-20px;}.h-x-container-inner{margin-left:-10px;margin-right:-10px;}.h-x-container-inner > *{padding-left:10px;padding-right:10px;}[data-kubio] …

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Newsletter zwischen Verkaufsdruck und Vertrauensaufbau

August 31, 2025 admin 0

#kubio .style-GwRS7FoBAL-inner{text-align:center;}#kubio .style-GwRS7FoBAL-container{height:auto;min-height:unset;}#kubio .style-I3ANlyNym-outer a.style-I3ANlyNym-link{text-align:center;background-color:rgba(var(–kubio-color-1),1);font-family:Open Sans,Helvetica, Arial, Sans-Serif, serif;font-weight:600;font-size:12px;line-height:1;letter-spacing:1px;text-decoration:none;text-transform:uppercase;color:#fff;border-top-color:rgba(var(–kubio-color-1),1);border-top-width:2px;border-top-style:solid;border-right-color:rgba(var(–kubio-color-1),1);border-right-width:2px;border-right-style:solid;border-bottom-color:rgba(var(–kubio-color-1),1);border-bottom-width:2px;border-bottom-style:solid;border-left-color:rgba(var(–kubio-color-1),1);border-left-width:2px;border-left-style:solid;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;padding-top:12px;padding-bottom:12px;padding-left:24px;padding-right:24px;justify-content:center;}#kubio .style-I3ANlyNym-outer a.style-I3ANlyNym-link:hover{background-color:rgba(var(–kubio-color-1-variant-4),1);border-top-color:rgba(var(–kubio-color-1-variant-4),1);border-right-color:rgba(var(–kubio-color-1-variant-4),1);border-bottom-color:rgba(var(–kubio-color-1-variant-4),1);border-left-color:rgba(var(–kubio-color-1-variant-4),1);}#kubio a.style-I3ANlyNym-link .style-I3ANlyNym-icon{width:12px;height:12px;min-width:12px;min-height:12px;margin-left:10px;margin-right:0px;}#kubio .style-local-1-container{width:85.46%;flex:0 0 auto;-ms-flex:0 0 auto;}.h-y-container > *:not(:last-child),.h-x-container-inner > *{margin-bottom:20px;}.h-x-container-inner,.h-column__content > .h-x-container > *:last-child,.h-y-container > .kubio-block-inserter{margin-bottom:-20px;}.h-x-container-inner{margin-left:-10px;margin-right:-10px;}.h-x-container-inner > *{padding-left:10px;padding-right:10px;}[data-kubio] …

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Reality als Geschäftsmodell: Wie Iris Klein zur Marke wurde

August 1, 2025 admin 0

#kubio .style-GwRS7FoBAL-inner{text-align:center;}#kubio .style-GwRS7FoBAL-container{height:auto;min-height:unset;}#kubio .style-I3ANlyNym-outer a.style-I3ANlyNym-link{text-align:center;background-color:rgba(var(–kubio-color-1),1);font-family:Open Sans,Helvetica, Arial, Sans-Serif, serif;font-weight:600;font-size:12px;line-height:1;letter-spacing:1px;text-decoration:none;text-transform:uppercase;color:#fff;border-top-color:rgba(var(–kubio-color-1),1);border-top-width:2px;border-top-style:solid;border-right-color:rgba(var(–kubio-color-1),1);border-right-width:2px;border-right-style:solid;border-bottom-color:rgba(var(–kubio-color-1),1);border-bottom-width:2px;border-bottom-style:solid;border-left-color:rgba(var(–kubio-color-1),1);border-left-width:2px;border-left-style:solid;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;padding-top:12px;padding-bottom:12px;padding-left:24px;padding-right:24px;justify-content:center;}#kubio .style-I3ANlyNym-outer a.style-I3ANlyNym-link:hover{background-color:rgba(var(–kubio-color-1-variant-4),1);border-top-color:rgba(var(–kubio-color-1-variant-4),1);border-right-color:rgba(var(–kubio-color-1-variant-4),1);border-bottom-color:rgba(var(–kubio-color-1-variant-4),1);border-left-color:rgba(var(–kubio-color-1-variant-4),1);}#kubio a.style-I3ANlyNym-link .style-I3ANlyNym-icon{width:12px;height:12px;min-width:12px;min-height:12px;margin-left:10px;margin-right:0px;}#kubio .style-kpgrLG_cO-outer a.style-kpgrLG_cO-link{text-align:center;background-color:rgba(var(–kubio-color-1),1);font-family:Open Sans,Helvetica, Arial, Sans-Serif, serif;font-weight:600;font-size:12px;line-height:1;letter-spacing:1px;text-decoration:none;text-transform:uppercase;color:#fff;border-top-color:rgba(var(–kubio-color-1),1);border-top-width:2px;border-top-style:solid;border-right-color:rgba(var(–kubio-color-1),1);border-right-width:2px;border-right-style:solid;border-bottom-color:rgba(var(–kubio-color-1),1);border-bottom-width:2px;border-bottom-style:solid;border-left-color:rgba(var(–kubio-color-1),1);border-left-width:2px;border-left-style:solid;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;padding-top:12px;padding-bottom:12px;padding-left:24px;padding-right:24px;justify-content:center;}#kubio .style-kpgrLG_cO-outer a.style-kpgrLG_cO-link:hover{background-color:rgba(var(–kubio-color-1-variant-4),1);border-top-color:rgba(var(–kubio-color-1-variant-4),1);border-right-color:rgba(var(–kubio-color-1-variant-4),1);border-bottom-color:rgba(var(–kubio-color-1-variant-4),1);border-left-color:rgba(var(–kubio-color-1-variant-4),1);}#kubio a.style-kpgrLG_cO-link .style-kpgrLG_cO-icon{width:12px;height:12px;min-width:12px;min-height:12px;margin-left:10px;margin-right:0px;}#kubio .style-local-1-container{width:85.46%;flex:0 0 auto;-ms-flex:0 0 auto;}.h-y-container > *:not(:last-child),.h-x-container-inner …

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Sprache im Wandel

Juli 25, 2025 admin 0

#kubio .style-GwRS7FoBAL-inner{text-align:center;}#kubio .style-GwRS7FoBAL-container{height:auto;min-height:unset;}#kubio .style-I3ANlyNym-outer a.style-I3ANlyNym-link{text-align:center;background-color:rgba(var(–kubio-color-1),1);font-family:Open Sans,Helvetica, Arial, Sans-Serif, serif;font-weight:600;font-size:12px;line-height:1;letter-spacing:1px;text-decoration:none;text-transform:uppercase;color:#fff;border-top-color:rgba(var(–kubio-color-1),1);border-top-width:2px;border-top-style:solid;border-right-color:rgba(var(–kubio-color-1),1);border-right-width:2px;border-right-style:solid;border-bottom-color:rgba(var(–kubio-color-1),1);border-bottom-width:2px;border-bottom-style:solid;border-left-color:rgba(var(–kubio-color-1),1);border-left-width:2px;border-left-style:solid;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;padding-top:12px;padding-bottom:12px;padding-left:24px;padding-right:24px;justify-content:center;}#kubio .style-I3ANlyNym-outer a.style-I3ANlyNym-link:hover{background-color:rgba(var(–kubio-color-1-variant-4),1);border-top-color:rgba(var(–kubio-color-1-variant-4),1);border-right-color:rgba(var(–kubio-color-1-variant-4),1);border-bottom-color:rgba(var(–kubio-color-1-variant-4),1);border-left-color:rgba(var(–kubio-color-1-variant-4),1);}#kubio a.style-I3ANlyNym-link .style-I3ANlyNym-icon{width:12px;height:12px;min-width:12px;min-height:12px;margin-left:10px;margin-right:0px;}#kubio .style-kpgrLG_cO-outer a.style-kpgrLG_cO-link{text-align:center;background-color:rgba(var(–kubio-color-1),1);font-family:Open Sans,Helvetica, Arial, Sans-Serif, serif;font-weight:600;font-size:12px;line-height:1;letter-spacing:1px;text-decoration:none;text-transform:uppercase;color:#fff;border-top-color:rgba(var(–kubio-color-1),1);border-top-width:2px;border-top-style:solid;border-right-color:rgba(var(–kubio-color-1),1);border-right-width:2px;border-right-style:solid;border-bottom-color:rgba(var(–kubio-color-1),1);border-bottom-width:2px;border-bottom-style:solid;border-left-color:rgba(var(–kubio-color-1),1);border-left-width:2px;border-left-style:solid;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;padding-top:12px;padding-bottom:12px;padding-left:24px;padding-right:24px;justify-content:center;}#kubio .style-kpgrLG_cO-outer a.style-kpgrLG_cO-link:hover{background-color:rgba(var(–kubio-color-1-variant-4),1);border-top-color:rgba(var(–kubio-color-1-variant-4),1);border-right-color:rgba(var(–kubio-color-1-variant-4),1);border-bottom-color:rgba(var(–kubio-color-1-variant-4),1);border-left-color:rgba(var(–kubio-color-1-variant-4),1);}#kubio a.style-kpgrLG_cO-link .style-kpgrLG_cO-icon{width:12px;height:12px;min-width:12px;min-height:12px;margin-left:10px;margin-right:0px;}#kubio .style-SDIAZfovA-outer a.style-SDIAZfovA-link{text-align:center;background-color:rgba(var(–kubio-color-1),1);font-family:Open Sans,Helvetica, Arial, Sans-Serif, serif;font-weight:600;font-size:12px;line-height:1;letter-spacing:1px;text-decoration:none;text-transform:uppercase;color:#fff;border-top-color:rgba(var(–kubio-color-1),1);border-top-width:2px;border-top-style:solid;border-right-color:rgba(var(–kubio-color-1),1);border-right-width:2px;border-right-style:solid;border-bottom-color:rgba(var(–kubio-color-1),1);border-bottom-width:2px;border-bottom-style:solid;border-left-color:rgba(var(–kubio-color-1),1);border-left-width:2px;border-left-style:solid;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;padding-top:12px;padding-bottom:12px;padding-left:24px;padding-right:24px;justify-content:center;}#kubio .style-SDIAZfovA-outer …

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Künstliche Intelligenz im Copywriting – Zwischen Inspiration und Irritation

Juli 22, 2025 admin 0

#kubio .style-GwRS7FoBAL-inner{text-align:center;}#kubio .style-GwRS7FoBAL-container{height:auto;min-height:unset;}#kubio .style-I3ANlyNym-outer a.style-I3ANlyNym-link{text-align:center;background-color:rgba(var(–kubio-color-1),1);font-family:Open Sans,Helvetica, Arial, Sans-Serif, serif;font-weight:600;font-size:12px;line-height:1;letter-spacing:1px;text-decoration:none;text-transform:uppercase;color:#fff;border-top-color:rgba(var(–kubio-color-1),1);border-top-width:2px;border-top-style:solid;border-right-color:rgba(var(–kubio-color-1),1);border-right-width:2px;border-right-style:solid;border-bottom-color:rgba(var(–kubio-color-1),1);border-bottom-width:2px;border-bottom-style:solid;border-left-color:rgba(var(–kubio-color-1),1);border-left-width:2px;border-left-style:solid;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;padding-top:12px;padding-bottom:12px;padding-left:24px;padding-right:24px;justify-content:center;}#kubio .style-I3ANlyNym-outer a.style-I3ANlyNym-link:hover{background-color:rgba(var(–kubio-color-1-variant-4),1);border-top-color:rgba(var(–kubio-color-1-variant-4),1);border-right-color:rgba(var(–kubio-color-1-variant-4),1);border-bottom-color:rgba(var(–kubio-color-1-variant-4),1);border-left-color:rgba(var(–kubio-color-1-variant-4),1);}#kubio a.style-I3ANlyNym-link .style-I3ANlyNym-icon{width:12px;height:12px;min-width:12px;min-height:12px;margin-left:10px;margin-right:0px;}#kubio .style-kpgrLG_cO-outer a.style-kpgrLG_cO-link{text-align:center;background-color:rgba(var(–kubio-color-1),1);font-family:Open Sans,Helvetica, Arial, Sans-Serif, serif;font-weight:600;font-size:12px;line-height:1;letter-spacing:1px;text-decoration:none;text-transform:uppercase;color:#fff;border-top-color:rgba(var(–kubio-color-1),1);border-top-width:2px;border-top-style:solid;border-right-color:rgba(var(–kubio-color-1),1);border-right-width:2px;border-right-style:solid;border-bottom-color:rgba(var(–kubio-color-1),1);border-bottom-width:2px;border-bottom-style:solid;border-left-color:rgba(var(–kubio-color-1),1);border-left-width:2px;border-left-style:solid;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;padding-top:12px;padding-bottom:12px;padding-left:24px;padding-right:24px;justify-content:center;}#kubio .style-kpgrLG_cO-outer a.style-kpgrLG_cO-link:hover{background-color:rgba(var(–kubio-color-1-variant-4),1);border-top-color:rgba(var(–kubio-color-1-variant-4),1);border-right-color:rgba(var(–kubio-color-1-variant-4),1);border-bottom-color:rgba(var(–kubio-color-1-variant-4),1);border-left-color:rgba(var(–kubio-color-1-variant-4),1);}#kubio a.style-kpgrLG_cO-link .style-kpgrLG_cO-icon{width:12px;height:12px;min-width:12px;min-height:12px;margin-left:10px;margin-right:0px;}#kubio .style-SDIAZfovA-outer a.style-SDIAZfovA-link{text-align:center;background-color:rgba(var(–kubio-color-1),1);font-family:Open Sans,Helvetica, Arial, Sans-Serif, serif;font-weight:600;font-size:12px;line-height:1;letter-spacing:1px;text-decoration:none;text-transform:uppercase;color:#fff;border-top-color:rgba(var(–kubio-color-1),1);border-top-width:2px;border-top-style:solid;border-right-color:rgba(var(–kubio-color-1),1);border-right-width:2px;border-right-style:solid;border-bottom-color:rgba(var(–kubio-color-1),1);border-bottom-width:2px;border-bottom-style:solid;border-left-color:rgba(var(–kubio-color-1),1);border-left-width:2px;border-left-style:solid;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;padding-top:12px;padding-bottom:12px;padding-left:24px;padding-right:24px;justify-content:center;}#kubio .style-SDIAZfovA-outer …

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